Rotarian Ed Elliott was working for a radio station in Blacksburg, SC. One of the club's fund raisers was a barbecue. Ed set up a remote at the barbecue and the on air publicity was attracting record crowds. Backup barbecue was available, but one of the radio personalities, who was also a club member, got on the remote and told a five county audience, "Well, folks, the first round of the Rotary barbecue is getting low, but don't worry. We're going to go get some puff possum and a few cats, and we will replenish our supply."
"Puff possum" for all of you city folk is swollen road kill. (OK, I had to ask.) Within 20 minutes, the long lines disappeared. Subsequent over the air pleas that he was just kidding did not bring back the crowds.
Someone once said that a bad day is when Mike Wallace shows up in your lobby. Beware the power of the media.
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